How this Telehealth Pain Management Startup Used MORRISEY to Generate 110 New Patients

1595 New leads

8% CTR

330 Booked Appointments

110 New Patients

“The results of the ads have been outstanding. I joke with people who ask and I say we are outperforming dating apps! For all that you're delivering other agencies wanted 10x the price"

The Challenge

This telehealth pain management company that can only work with California area residents was struggling to attract and close patients using paid advertising so they approached MORRISEY for assistance.

Their ads were underperforming in all areas including reach, CTR and conversions.

They were looking to target insured patients who are 35+ years old living in California that had knee, hip or back pain.

Their specific goals included:

  • Increased lead generation 

  • Increased booked appointments

  • Increased new patients 

  • Increasing lead generation

  • Launching a cost-effective, scalable campaign

The Solution

Step #1: Conduct Research and Build Campaign Messaging

The MORRISEY team gathered information to determine customers needs and pain points. We suspected that if the ads weren’t working well it was either the messaging or the targeting, so we started by creating hyper focused messaging.

Once we identified the different specific struggles, we created long form videos to draw in the audience, build trust and provide hope.

Step #2: Utilize Geotargeting & Behavior Targeting

Next, MORRISEY used geotargeting to target 35+ patients in California with insurance who were suffering from knee, hip or back pain.

To narrow down the audience even further, MORRISEY used specific behaviors, such as visiting specific clinics and searching for relevant keywords, to find the right patients.

Step #3: Execute Digital Advertising Campaigns

We set up and delivered highly specific ads to each segment targeting them on Facebook, YouTube, Instagram and Google.

Step #4: Retargeted the Patients Who Are Most Likely to Convert with Ads and Email

Using ads and emails, we retargeted the users who displayed interest, but did not convert. 

Step #5: Measure, Report, and Optimize

Throughout the process, the advertising team prepared regular reports and analyzed impressions, CTRs, leads, revenue and other metrics to continuously improve performance of the campaigns.

The Results

1595 New leads

8% CTR

330 Booked Appointments

110 New Patients

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Contact

chelsea@morriseydigital.com