How A New Medical Device Brand Generated 550 Sales Leads With a Viral Product Launch

550 Sales Qualified Leads

30%+ of accounts moved down the funnel within 3 months

335 Webinar Registrations

1,534,000 video views

“The MORRISEY team really takes into account what our needs are as a business and what our goals are and they really strive to achieve and excel in those areas. They really want what’s best for your team. They do feel like an in-house agency”

The Challenge

This new medical device brand wanted to generate more sales qualified leads and educate the consumer market on a new technology.

The technology had a sorted reputation, as the brands that came before were not good quality so the industry was slow to adopt. 

They were looking to generate interest and leads from ortho and pediatric surgeons with a pattern of adopting new technology.

Their specific goals included:

  • Increased sales qualified leads

  • Increased sales and revenue

  • Increase awareness for the product category

  • Increased excitement around th product category

  • Launching cost-effective, scalable campaigns.

The Solution

Step #1: Conduct Research, Segment the Account, Match Products

The MORRISEY team gathered information to determine the practice owner's needs and pain points based on speciality, location and years in practice.

Once we identified the different specific struggles, we created long form videos to draw in the audience, build trust and provide hope.

Step #2: Execute Digital Advertising Campaigns

We launched a 3 part campaign intended to excite, education and work prospects down the funnel.

Part 1: Educate

We promoted white papers and webinars to provide a risk free opportunity to learn about this revolutionary new technology.

Part 2: Excite

We created long form testimonials from key dentists using the technology / brand that addressed any objections the audience might have. We delivered those ads to anyone who displayed interest in our whitepapers or webinars.

Part 3: Close

Finally, we created direct response ads to a landing page where interested customers could click to request a virtual demo of the product. We delivered those to anyone who displayed interacted with part 1 or part 2.

Step #3: Measure, Report, and Optimize

Throughout the process, the advertising team prepared regular reports and analyzed impressions, CTRs, leads and other metrics to continuously improve performance for each account.

The Results

394 Sales Qualified Leads

30%+ of accounts moved down the funnel within 3 months

800 Webinar Registrations

1,534,000 video views

“The MORRISEY team really takes into account what our needs are as a business and what our goals are and they really strive to achieve and excel in those areas. They really want what’s best for your team. They do feel like an in-house agency”

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Contact

chelsea@morriseydigital.com