How A Fortune 500 Medical Device Supplier Generated 1327 Sales Qualified Leads in 2022 from Paid Marketing
22 Product Campaigns
1327 Sales Qualified Leads
523 emails created
25% Average open rate
3% Average CTR
“Since you’ve come on we’ve seen a steady increase of new sales leads. We were doing social advertising before, but your team took it to new levels. I don't know what your formula is, I just know it works!”
The Challenge
This leading Fortune 500 medical device supplier who had traditionally relied on in person marketing efforts, wanted to modernize their marketing to generate more sales qualified leads using social media advertising.
They were looking to target dental and medical professionals with various products, promotions and services offerings using targted ads.
Their specific goals included:
Increased lead generation from digital advertising
Increased sales activity from digital advertising
Increased revenue from digital advertising
Increased trade show activity using ads
Increased market share on key categories
The Solution
Step #1: Conduct Research, Segment the Account, Match Products
The MORRISEY team gathered information to determine customers needs and pain points based on age, location and practice type and more.
Next, we segmented data into different buckets to determine which products would be delivered to which segments.
Once we identified the different specialty buckets, we identified which products would be most effectively promoted to which segments.
Step #2: Execute Digital Advertising Campaigns
We identified which products would be promoted on a quarterly basis and set up a unique product promotion for each.
The process for setting up a product promotion looked like this:
1. We developed custom copy and messaging for each product, service or category campaign.
2. We wrote, designed and built custom landing pages to collect qualified leads for the sales teams.
3. We created a wide range of image and video advertising assets to promote the product with paid media.
4. We wrote, design and built custom email pair with the promotion.
5. Launch and scale advertising campaigns across Facebook, Instagram, Google, YouTube, Linkedin and more.
Step #3: Measure, Report, and Optimize
Throughout the process, the advertising team prepared regular reports and analyzed impressions, CTRs, leads and other metrics to continuously improve performance for each account.
The Results
22 Product Campaigns
1327 Sales Qualified Leads
523 emails created
25% Average open rate
3% Average CTR
“Since you’ve come on we’ve seen a steady increase of new sales leads. We were doing social advertising before, but your team took it to new levels. I don't know what your formula is, I just know it works!”
Disclaimer
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Contact
chelsea@morriseydigital.com